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Insights

Ideas from building, reviewing and improving software.

Practical notes on product decisions, software architecture, automation, AI and the business cases behind them.

Two perspectives, one team
RIRoman Ivanov
Product strategy, business cases, discovery
RYRostyslav Yeromenko
Engineering, architecture, AI implementation
Topics we write aboutValidating and scoping software ideasImproving existing softwareAutomating workflowsAdding AI to productsMaking better product and engineering decisions
Featured · PRODUCT STRATEGY

Website or web application? Let the business case choose the platform

Constructor, WordPress, Shopify or custom development — the decision belongs to the business case, not to whichever tool looks cheapest this month.

RIRoman IvanovProduct Strategy · 9 min read
ARCHITECTURE

Polling or WebSockets? How I decide whether an existing architecture should change

Local servers and polling solved a real autonomy requirement. What changed was the business case — not the quality of the original design.

RYRostyslav Yeromenko· 8 min read
From real projects
2–3 min → 20–30 sec

Reducing an operational setup workflow

A repeated setup process originally took roughly two to three minutes per machine. Restructuring the workflow reduced it to roughly 20–30 seconds.

Read the project case →

Working through a similar problem?

If you're deciding what to build, improving an existing system, or trying to understand whether software is worth the investment, we can look at the case with you.

Let's talk →
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Insights

Ideas from building, reviewing and improving software.

Practical notes on product decisions, software architecture, automation, AI and the business cases behind them.

Two perspectives, one team
RIRoman Ivanov
Product strategy, business cases, discovery
RYRostyslav Yeromenko
Engineering, architecture, AI implementation
Topics we write about
Validating and scoping software ideasImproving existing softwareAutomating workflowsAdding AI to productsMaking better product and engineering decisions
Featured · PRODUCT STRATEGY

Website or web application? Let the business case choose the platform

Constructor, WordPress, Shopify or custom development — the decision belongs to the business case, not to whichever tool looks cheapest this month.

RIRoman IvanovProduct Strategy · 9 min read
ARCHITECTURE

Polling or WebSockets? How I decide whether an existing architecture should change

Local servers and polling solved a real autonomy requirement. What changed was the business case — not the quality of the original design.

RYRostyslav Yeromenko· 8 min read
From real projects
2–3 min → 20–30 sec

Reducing an operational setup workflow

A repeated setup process originally took roughly two to three minutes per machine. Restructuring the workflow reduced it to roughly 20–30 seconds.

Read the project case →
Working through a similar problem?

If you're deciding what to build, improving an existing system, or trying to understand whether software is worth the investment, we can look at the case with you.

Let's talk →